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The first serious buyers go to buy a new vehicle is the Internet. A new study by JD Power and Associates showed that 62% of car buyers on the Internet, while buying a car, 88%, automotive web sites before you visit a dealer for a test drive. Julie, according to Jupiter Media Metrix (JMM) Ask: Is the 5.7 million cars or 32% of all cars return "nearly new cars bought in the U.S., 2006 will be a third of sales generated in the Internet". , The volume of Internet sales rise to local car dealers, Bill Sarasota, Florida, agreed in Frysinger of Gettel Supercenter, a car buyers go online if they want to buy a car "is the people buying at a young age, I expect to receive. more cars online, including things to buy.

" Recently, some believed that internet retailers represent a threat to their brick and mortar counterparts, some car-based internet company in the online automotive retailing ready. Crisis, the dot-com, but retailers remain after, and the internet is a fundamental way that enhances rather than erodes the way dealers do business online.Tell me more! " JD Power Automotive Internet users, according to a study before buying an average of seven different web sites visited.". Traders on the Internet today brick and mortar joint work with companies in the automotive industry to sell more cars. While the Internet is the first place consumers go when they want to buy a car, takes the final step in the showroom when they made it for a test drive. While auto dealers spend hundreds of thousands of dollars in traditional advertising, they have no accurate way to really pay attention to the way consumers. According to NADA Industry Analysis sale, car dealers, on average spend $ 450 on traditional advertising per car, while the average cost per vehicle sold advertising on the Internet is only $ 200. Despite these huge numbers, many car dealers still Internet-generated leads to dedicated only a fraction of their advertising budget. According to the 2001 National Automobile Dealers Association (NADA), the average new car dealer sales from Internet leads generated 13%, but your advertising budget on Internet marketing and advertising only 5% devotes.

, David Kalmus, in Pasadena Trans Ocean Volkswagen Internet Sales Manager (ISM), a profitable manufacturer of lead California recognized the Internet as "To be honest, we have a lot of publicity in the newspapers" Kalmus said . "It is very expensive, we get a lot of local people., Whether or not you advertise in the newspaper. With the internet, but it brings people from great distances. They never dream of coming to us dealers can not. " A marketing tool that non-understanding buyers, car dealers online access to a passive audience watching TV or listening to radio advertising allows the use of the Internet. "These buyers are better. Inform you more about cars than I do. You study at any time of the online world," said Jim Povia Redwood City Dodge in Redwood City, California said.